Effective Visual Communication on Social Media Webinar

Effective Visual Communication on Social Media
Presented by: Benjamin Mazur, Marketing and Communications Specialist for Southern Alleghenies Planning and Development Commission
 
You have three seconds or less to catch someone’s eye if you want to get an idea across. If you can’t win your prospects’  attention, you can’t convert them into customers. We live in an age of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Humans can only consume so much at a given time. We have multiple inboxes overflowing with email, several social networks flooded with real time updates, and one or more mobile devices buzzing and beeping with even more messages. To truly cut through the clutter, it’s more important than ever for marketers to create web content that’s both useful and aesthetically pleasing. Consumers are gravitating toward visual content that conveys an idea and sparks an emotional response fast. If you want to create quality photos, images, charts, graphs, infographics, and other visual representations of data your  customers and prospects want to consume, this session will offer the tips, design basics, and easy-to-use tools that will empower your business to do so.
 
Benjamin J. Mazur was an award-winning designer and marketing, media and creative director for a number of advertising agencies and media production companies before becoming a marketing and communications specialist with Southern Alleghenies Planning and Development Commission. At SAP&DC’s Marketing and Communications Assistance Program (MCAP), he aids businesses in the region by providing one-on-one assistance. He guides you through the static to get your business, idea, message and brand moving! He will work with you to create a comprehensive marketing plan rooted in a deep understanding of your brand, goals, and mission.

*When you register for this webinar, you MUST also register via Zoom using the link below to receive the link to participate. If you don't wish to register both ways, you MUST send MacKenzie the email for each person you register so she can enter their information in Zoom and send the link for the day of. 

Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZYtcumuqj8vEtyyOoiz5K7Y5Zh2O-htvKvF 

After registering, you will receive a confirmation email containing information about joining the meeting.